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Veronika Scott was a fashion student at the College for Creative Studies in Detroit when her teacher, Stephen Schock, challenged her class to create a product that filled a need, rather than satisfying or creating a fad. Veronika’s design was a coat for homeless people that could transform into a sleeping bag, since in her city, she says, “you are constantly faced with the homeless epidemic.” 

Not only did her design win a International Design Excellence Award from the Industrial Designers Society of America, it’s become the core of Veronika’s nonprofit organization, The Empowerment Plan, which hires people from homeless shelters and transition homes to help her make the coats. Now, three years later, the 24-year-old social entrepreneur expects that her team of 15 seamstresses will produce over 6,000 coats in 2014 — all of which will be distributed free of charge to people living on the streets. 

Veronika originally designed the coats seeking input from people at a homeless shelter. After receiving feedback from people who used the prototype over a Detroit winter, she refined the design to create her final version which, in addition to being a waterproof and windproof coat and sleeping bag, also transforms into an over-the-shoulder bag with storage in the arm sockets. 

When she started out, Veronika states,

“Everybody told me that my business was going to fail — not because of who I was giving my product to but because of who I was hiring. They said that these homeless women will never make more than a peanut butter and jelly sandwich — you cannot rely on them for anything. And I know my ladies enjoy proving everybody wrong.” 

And, their impact is growing — according to CNN, which recently honored Veronika as one of their 10 Visionary Women of 2014, “The Empowerment Plan expects to launch a ‘buy one, give one’ program that will make it sustainable beyond the donations and sponsorships that keep it running now. Hunters and backpackers who’ve asked to buy the coat will be able to do so, and the Empowerment Plan will still create coats for homeless people who need them.”

Veronika is also excited to show other clothing producers that local manufacturing is possible: “I think we’re going to show a lot of people: you think it’s outdated to do manufacturing in your neighborhood, but I think it’s something that we have to do in the future, where it’s sustainable, where you invest in people, where they’re not interchangeable parts.”

You can read more about Veronika’s organization on CNN, or watch a short video about her work here.

To learn more about The Empowerment Plan or how you can support their work, visit http://www.empowermentplan.org/

For a wonderful book about women’s great inventions throughout history, check out “Girls Think of Everything” for readers 8 to 13.

For those in the US who would like to support efforts to end homelessness and help the over 600,000 people who experience homelessness on any given night, visit the National Alliance to End Homelessness athttp://www.naeh.org/ or to find a local homeless shelter to support in your area, visit http://www.homelessshelterdirectory.org/

Important in so many ways.

This is amazing and wonderful.

grumpyfaceurn:

roachpatrol:

jetgreguar:

allrightcallmefred:

fredscience:

The Doorway Effect: Why your brain won’t let you remember what you were doing before you came in here
I work in a lab, and the way our lab is set up, there are two adjacent rooms, connected by both an outer hallway and an inner doorway. I do most of my work on one side, but every time I walk over to the other side to grab a reagent or a box of tips, I completely forget what I was after. This leads to a lot of me standing with one hand on the freezer door and grumbling, “What the hell was I doing?” It got to where all I had to say was “Every damn time” and my labmate would laugh. Finally, when I explained to our new labmate why I was standing next to his bench with a glazed look in my eyes, he was able to shed some light. “Oh, yeah, that’s a well-documented phenomenon,” he said. “Doorways wipe your memory.”
Being the gung-ho new science blogger that I am, I decided to investigate. And it’s true! Well, doorways don’t literally wipe your memory. But they do encourage your brain to dump whatever it was working on before and get ready to do something new. In one study, participants played a video game in which they had to carry an object either across a room or into a new room. Then they were given a quiz. Participants who passed through a doorway had more trouble remembering what they were doing. It didn’t matter if the video game display was made smaller and less immersive, or if the participants performed the same task in an actual room—the results were similar. Returning to the room where they had begun the task didn’t help: even context didn’t serve to jog folks’ memories.
The researchers wrote that their results are consistent with what they call an “event model” of memory. They say the brain keeps some information ready to go at all times, but it can’t hold on to everything. So it takes advantage of what the researchers called an “event boundary,” like a doorway into a new room, to dump the old info and start over. Apparently my brain doesn’t care that my timer has seconds to go—if I have to go into the other room, I’m doing something new, and can’t remember that my previous task was antibody, idiot, you needed antibody.
Read more at Scientific American, or the original study.

I finally learned why I completely space when I cross to the other side of the lab, and that I’m apparently not alone.

this is actually kind of great and it’s nice to know there’s something behind that constant spacing out whenever i enter a different place

FINALLY AN EXPLANATION

 Woking (ptcpl. vb.): Standing in the kitchen wondering what you came in here for.
- Douglas Adams, The Meaning of Liff
Zoom Info
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Nikon D70
Aperture
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Exposure
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Focal Length
40mm

grumpyfaceurn:

roachpatrol:

jetgreguar:

allrightcallmefred:

fredscience:

The Doorway Effect: Why your brain won’t let you remember what you were doing before you came in here

I work in a lab, and the way our lab is set up, there are two adjacent rooms, connected by both an outer hallway and an inner doorway. I do most of my work on one side, but every time I walk over to the other side to grab a reagent or a box of tips, I completely forget what I was after. This leads to a lot of me standing with one hand on the freezer door and grumbling, “What the hell was I doing?” It got to where all I had to say was “Every damn time” and my labmate would laugh. Finally, when I explained to our new labmate why I was standing next to his bench with a glazed look in my eyes, he was able to shed some light. “Oh, yeah, that’s a well-documented phenomenon,” he said. “Doorways wipe your memory.”

Being the gung-ho new science blogger that I am, I decided to investigate. And it’s true! Well, doorways don’t literally wipe your memory. But they do encourage your brain to dump whatever it was working on before and get ready to do something new. In one study, participants played a video game in which they had to carry an object either across a room or into a new room. Then they were given a quiz. Participants who passed through a doorway had more trouble remembering what they were doing. It didn’t matter if the video game display was made smaller and less immersive, or if the participants performed the same task in an actual room—the results were similar. Returning to the room where they had begun the task didn’t help: even context didn’t serve to jog folks’ memories.

The researchers wrote that their results are consistent with what they call an “event model” of memory. They say the brain keeps some information ready to go at all times, but it can’t hold on to everything. So it takes advantage of what the researchers called an “event boundary,” like a doorway into a new room, to dump the old info and start over. Apparently my brain doesn’t care that my timer has seconds to go—if I have to go into the other room, I’m doing something new, and can’t remember that my previous task was antibody, idiot, you needed antibody.

Read more at Scientific American, or the original study.

I finally learned why I completely space when I cross to the other side of the lab, and that I’m apparently not alone.

this is actually kind of great and it’s nice to know there’s something behind that constant spacing out whenever i enter a different place

FINALLY AN EXPLANATION

Woking (ptcpl. vb.): Standing in the kitchen wondering what you came in here for.

- Douglas Adams, The Meaning of Liff

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